The worst pitch-man ever.

No this isn't another poor attempt at sports writing. I just can't help but express my disdain at Sharp Electronics' choice of the star of their latest ad campain for their LCD Televisions and Sharp Solar Power.

His name is Gerard Fasel. He starts the commercial by smugly telling me "it seems like you need to be a physics professor to be able to pick out an HD tv..." I don't think it really seems that way at all. But then there is an inexplicable cut to an extreme close-up of Fasel where the albino braggart boasts: "Luckily, I am one."

As a matter of fact, Dr. Fassel is a professor of physics and mathematics at Pepperdine University. But he is physically unattractive and comes off as a show-boater right from the onset of the ad.

I guess Sharp is trying to appeal to the elitist in all of us the same way luxury car companies do in their commercials. I could accept that, maybe, if they had chosen a physics professor who looked more like a sexy librarian. After all this seemed to be John McCain's strategy when choosing his running mate for the upcoming presidential election.

I know I said this would wouldn't be a sports post, but I guess it is important to note that these commercials air with incredible unrelenting frequency on the YES Network.